I used to be a big user of Adwords, but it has become progressively more expensive with some large organisations spending a Million or more a year on Adwords campaigns, so it’s not as cost-effective a source of targetted traffic as it used to be.

However, the tools within Adwords give you enormous control over your advertising campaigns.

I find Google to be a two edged sword: some of its tools are very powerful, but I don’t like the level of control G now holds over people doing business online and I consciously try to find ways of reducing my reliance on it..

Cheers,

Martin.