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How to Build Web Traffic Daily..

22 December, 2007 (09:03) | Increasing Traffic | By: clive

by Kevin Allman

The one thing that webmasters wish for is a steady flow of web traffic to their website.

My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you. First and foremost, web traffic mainly comes from the following areas; in no particular order

1. Web Directories
2. Search Engines
3. Link ahoy!
4. Discussion Boards/Forums

We go into each of these in detail below.

II – Web directories

A web directory is not my favorite medium for building web traffic; but it can be useful to build PR which can help to achieve better rankings in the Google Search Engine. PR (range of 1-10) is one of the factors Google uses to rank its results when someone does a search. Basically, with a higher PR; it is believed that your listing should rank better than those with other PR. With a quick overview about PR; PR is determined by how many backlinks you have, and the quality of those backlinks. The more backlinks you have from quality websites you have, the higher PR you will generate; and as a result; better rankings.Thats the beauty about some web directories and link pages. According to how high the PR values are for the webpage where you want to place your link; your webpage PR value would increase. If you could manage to get many links on various PR6 websites for example; your PR value should increase and your rankings should get better and should drive more traffic.How to find web directories you ask? Its a simple task: All you need to do is to go to www.google.com and type in your keyword and the word directory For example, if the keyword was ‘Cat’, the search term would be ?Cat directory? are various Cat directories should come up.

III – Linkahoy!

Ebaumsworld is a very popular website for finding jokes. It currently enjoys over 750, 000 unique visitors a month. Yet, on typing ?jokes? and performing a search, ebaumsworld is not present in the top 100 results. How then can Ebaumsworld enjoy so much web traffic a month?

Ebaumsworld.com

bausmsworld mainly achieves this through backlinks. Interestingly enough, on doing a backlink count with Google, Ebaumsworld chalked up 9,550 in backlinks.

Now lets face reality:

Manually creating 9,550 backlinks by manually going to web pages and submitting your link is a very tiring task.

The only way to create so many genuine backlinks is by having GOOD CONTENT.

After studying major websites, I’ve found that they are two great ways of creating this:

1 Media/Downloads

2. Articles

With Ebaumworld.com, their key is loads of media, not necessarily article writing. Web surfers are attracted to downloads and media in general; It?s a much welcomed difference to all of the text found on web pages. Once you start to create a number of articles and media/downloads, you will find that persons start to visit your website more regularly to check for more media/downloads; Your web traffic will increase especially when the articles and downloads are really great ones.

The added advantage with articles as well, is that you can post them on other related websites. By doing this, you can create numerous backlinks by including your link at the end of your article.Search engines love Article content; but we?ll go more into Search Engines in the next section.

IV -Search Engines

Search engines are great for driving web traffic if you can get into about the top 30 results for popular search terms. With Google, rankings depend largely on backlinks and PR.In addition to these two variables; another variable is Onpage Optimization.

Onpage optimization is basically the editing of your HTML code so that its ideal for placement in search engine results.

This editing may including the editing of meta tags, descriptions, keywords and content realignment.

Quick tips for Onpage optimization for web traffic

1. Use H1 header tags Make sure that this tag contains your keyword.

An example for Cats would be
Cat land

2. Use H2 tags.Largely taken as a subheading, make sure this also contains your main keyword;

3. Evenly spread keywordsAlso, with regards to the content, try to make reference to your keyword regularly, but not too often. Try to mention it evenly throughout the document. This is where the article writing from the previous sections comes in handy. With your articles, make sure that There are numerous other Onpage Optimization tips I can give you, but I go into that more in the Optimization tips article HERE.

V – Discussion Boards/Forums

Discussion forums are a great way to get your message out and generate even more web traffic.To find these forums use your keyword and the word ‘forums’ with www.google.com For example, ?Cat forums?. Make sure that you keep a log of all of them. You?ll want to be making regular posts here.

On registering, try to include your URL and a brief description of your website in your signature. If you make regular posts on the forums, and change signatures every once in a while to reflect what?s going on at your website, you will have a steady stream of visitors. For example, an example signature could be ?Catland.com ? ?How to make cats happy? article just posted 12/34/04?.

On these boards, you will also realize that there are several recurring questions new persons ask. With reference to the Cats forums; there may be a question which you find reoccurs ‘How should I groom my Cat?’. If you can create an article to answer each of these questionsScience Articles, you can always post the link to your article everytime a newbie asks question. This will drive fresh users to your website and once your website has in great content; will ensure repeat user and more web traffic.

V1 – Conclusion

There are always new ways of finding means of developing web traffic. Offline promotion such as developing business cards can also help. You’ve only just begun your journey! The last thing I want to say is that fresh content ALWAYS brings return vistors; keep adding content; and your visitors will return time after time.

With that said I wish you all the best with your web traffic quest!- Kevin Allman
Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Kevin Allman is a webmaster with over ten years Internet experience. He runs a Search Engine Optimizationwebsite at http://www.pzeta.org/seo_global/ which contains many articles on how to optimize your website.

Comments: 1

Directory and Article Submissions for Link Building

14 December, 2007 (15:09) | Article publishing, Increasing Traffic, Search Engine Optimization | By: clive


by Bruce Swedal

The main benefits you receive when submitting your website to Quality Directories for review are traffic from the directory and a back link that will help your website rank higher in relevant search results. The general rule is that the more quality and relevant links you have, the higher you will climb in search engine results for relevant searches.

The first thing that you need to do prior to submitting your website for review in Quality Directories is to create the submission information. That means anchor text, keywords and site description.

The anchor text that you choose should contain varied keywords that you are targeting to increase search engine rankings with. Come up with many variations of anchor text to be used for different submissions. The text should be relevant to the site and not be too long or it may be considered keyword stuffing and be declined or altered by the Directory.

Your site description should be anywhere from 150 - 450 characters long. Do not use hype or make it sound like an advertisement. Just make it a nice description of your site. Make sure that you use proper grammar when writing it.

For keywords take five of the most important keywords you are targeting and place them here separated by a comma. Some directories may not provide a space for this and whether they do or not is really not all that important.

Article directories can also benefit your directory with link building. Some article directories will allow up to3 hyper links back to your site from the resource box from every article you submit. Often they will also allow for deep linking to pages within your site. The article itself will create content for the back link that is relevant to your website.

There are a few guidelines that you should follow when submitting articles to article directories. First just make sure your article is not already published there. Then make sure there are no spelling or grammatical errors in your article. Fill out all the fields for the article submission when you submit it and select the most relevant category for your articles content.

By using these tips for submission you should be able to use these methods successfully for your link building campaign. They can guide you in the process to increase your acceptance rate with directory and article submissions. As your submissions to quality directories and article websites are accepted, indexed and your link count rises you will see that your search engine results are going to rise proportionally.

Link building is not a quick process, but a prolonged and ongoing process. By staying on task you will be able to attain your goals with a consistent, hard approach.

Visit the Authority Web Directory to increase your websites online marketing presence. Plus, you can read more industry information at the Authority Blog.

Article Source: Articlecrazy.com Free Content

Comments: 1

Using free content to increase your website traffic

10 December, 2007 (18:46) | Article publishing, Increasing Traffic, Search Engine Optimization | By: clive

“I’m Writing Lots Of Free Content For My Website, But Still Nobody Comes. What Can I Do?”

By Miles Galliford

Having launched more than 100 specialist content websites for clients over the last six months, I often get asked this question. My answer is always twofold.

Over the long term, which I suggest is 12 to 24 months, good-quality, highly focused and regularly updated content websites will triumph.

Google and the search engines are getting far better at separating the wheat from the chaff. They are 100% focused on finding the best content for each particular search request.

Once the search engines have visited your site and made an initial positive assessment, they will keep coming back and re-indexing your content. The more content you publish, the more frequently they will return. The more they like what they see, the higher they will rank you on the search results pages. The higher up the results list you appear, the more people will see your links and click on them. Hopefully, some of these visitors like what they read so much that they link to it from their websites or blogs. These inbound links from other sites are seen as positive endorsements of your content by the search engines, which respond by improving your site?s position on the search results pages.

And so the virtuous circle goes on and the traffic to your website increases.

The moral of this story is: keep publishing great content and don?t give up just because you don?t see instant results.

But this all takes time.

What can you do if you want to increase the number of visitors coming to your website?

There is a lot you can do. In fact, if you undertook all the activities that could build traffic, you would have no time to create content.

So where should you focus your early marketing efforts to get the greatest long-term benefits?

The answer is to build your presence, reputation and authority with your target audience so that you have a firm foundation of loyal and supportive readers who will help spread the word about you and your site.

To achieve this goal in the shortest possible time, you should focus on the handful of people in your market who can make a big difference. They will be characterized in the following ways:

1. They have a relevant audience of their own, probably via their own website or blog.

2. They have a good reputation for being authorities in your sector.

3. They are interested in what you write about.

4. They have shown they are happy to provide links from their site to other websites.

These are the people you need to engage with, so they will talk about you and what you have to say. If you are mentioned in articles written by perceived experts, you become endorsed as an expert yourself. This will bring targeted and relevant traffic to your website and will start building a loyal audience.

So how do you work with these very busy people who are continually being pestered for endorsements?

Here are some good ideas:

1. Get on the Radar – The best way to get on another blogger?s radar is to get him or her to see you as a useful and helpful ally. Most bloggers? sites allow people to add comments after articles. The quality of these comments improves the site and turns it into a community. To get noticed, you should regularly add good-quality, well-thought-out comments on all the sites you want to work with.

2. Link to Their Blogs or Websites – Every successful blogger or website owner knows the importance of inbound links, so show your support by providing links to those sites, referring to specific articles (with links) and talking about them in comments and forums on other people?s websites.

3. Get in Contact – Once you have established yourself as a supporter, it is time to get in touch directly. But a word of warning; DON?T go straight in with a request for a link to your website. This will undo all the good work you have done so far. First you need to build a personal relationship, so think about how you can help the person be more successful. Here are some approaches that I know have worked:

a. Ask if you can do an interview, which you will publish on your site. Better still, make it a podcast that you publish on iTunes and similar sites.

b. Offer to write an article about a subject you know is highly relevant to that person?s audience for exclusive publication on his or her website. Try to become a regular guest writer.

c. Ask if you can republish on your website a specific article he or she has written.

d. If you have written an ebook, invite the person to be an official reviewer.

e. Ask him or her to comment on a particular article on your site that is relevant to something he or she has previously said.

4. Meet in Person – Nothing beats meeting in person to cement a relationship. Arranging to meet is usually best achieved at industry events, unless you are fortunate enough to live near the person.

5. Encourage Community on Your Website – Once you have engaged with all the key influencers in your sector, your ultimate goal is for them to start visiting your website regularly to see what you are writing about. When they visit, you ideally want them to leave comments or participate in your forum. For this to happen, you need to have created a community where you are visible and active.

Summary

Engaging with and being recognized by the key online movers and shakers in your niche is one of the fastest ways to build a core audience and credibility. Do everything you can to help these people become successful, and you will reap the rewards. Remember, to have friends you?ve got to be a friend!

SubHub provides an all-in-one solution to enable you to rapidly design, build and run your own content website. Publish for profit on the web. Website: http://www.subhub.com SubHub

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3 Basic Steps to Search Engine Optimization

8 December, 2007 (19:02) | Google, Increasing Traffic, Search Engine Optimization | By: clive

3 Basic Steps to Search Engine Optimization by Pj Germain

Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to generate. The key to all of this is good Internet search engine optimization.

Why is having a high ranking website so important to the future success of your online business? Studies have shown that consumers seldom view websites that don't rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other page subsequent to that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is paramount.

At first, search engine optimization may feel like trying to rappel down the Grand Canyon. There is a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You may have never heard of any of these things. A quick internet search of the world algorithm doesn't help; all you may get is a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is much more simple then you may think.

Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler's attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Lastly, there is Link Popularity. What is this link popularity anyway, and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the quantity of links but the quality of those links as well. Therefore, to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.

Pj Germain
Affiliate-Success.Org - The Last Membership You'll ever need!

Article Source: High Quality RSS Feeds and Articles on 350+ Topics

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Internet marketing – Armand Morin Speaks at Dan Kennedy Superconference

8 December, 2007 (18:38) | Advertising, Article publishing, Blogging, Google, Increasing Traffic, Search Engine Optimization, Wordpress | By: clive

Armand Morin Speaks at Dan Kennedy Superconference by John Braun

The leading internet marketing guru, Armand Morin, gave an eye opening presentation at the Glazer-Kennedy Superconference in Chicago on April 22, 2007. I got a chance to speak with him personally and was totally impressed with not only his knowledge, but also his down-to-earth approachable attitude.

These are the highlights of his presentation.

Do not get blogged down with Blogger.com
Blogger.com is affiliated with Google. There are millions of blogs posted daily on this site. Contrary to popular belief, Blogger.com is NOT the best place for your blog.

Why? For the most part, it uses its own search engine to find blogs. The reason is to prevent Google from getting bogged down with blog searches. There are too many blogs.

This is bad for you if you have a blog on Blogger.com because you will reduce the ability to get your blog listed on major search engines. It can still happen, but it is not quite as likely.

Your best bet is to use a program called Wordpress (often purchased FREE from your web host) and install your blog on your domain name. This way, the search engine will be able to locate the information on your blog and link it to your site directly.

Another tip about blogs: You can sign up with Google Adsense and place the ad near your blog. This can do a few things for you. First, it can make you a few dollars with the clicks you will get from the people viewing your blog. Second, it can help improve your search engine rank when you link to the site. Last, it can make your site look more professional because it is associated with Google. So, go ahead and give it a try.

Submitting articles on the internet
Submitting several articles to article directories will put you on other sites and give you a higher search engine status. The key is to submit articles that pertain to the subject of your website. Make sure the headline is relevant to your website as well. For instance, if you own a carpet cleaning company, submit an article on the subject of pet odor removal. Pet sites may pick up the article and other sites that are give spot removal tips on carpeting. It will give you huge credibility.

You can submit your article to directories that will make the article available to over 1000 different sites. One site, ArticleMarketer.com does this for a very small fee.

Submit articles often. At least once every week. It may take a couple months for you to see the benefit because Google may not send its robots to your site often if you do not have high traffic. But soon, you will reap the benefits.

Oh, by the way. If you do not like writing, you can purchase articles for as little as $3 from EzineArticles.com. I suggest you change the headline and parts of the article to fit your website subject matter. This is a quick and easy way to send out articles on a regular basis.

Final words of internet wisdom
If you decide to use Google Adwords, do it on the most highly ranked sites in your subject keywords. For instance, if you have a company in Atlanta, it is VERY hard to get on top of the search engine in Atlanta (or any city for that matter).

So, do a Google search for Atlanta. Find the highest ranked sites that offer advertising on the site. Place an ad there and you will instantly be linked with one of the tops sites in that subject.

Sure, you will get some hits directly from the site. But here is the best part of the deal. You will be linked to one of the top websites in that subject keyword. Which in turn will rank your site higher with that subject. Cool, huh?

John Braun is a copywriter with Hitman Advertising. To get your FREE REPORT entitled How To Choose The Most Profitable Advertising for your service business, visit www.HitmanAdvertising.com

Article Source: High Quality RSS Feeds and Articles on 350+ Topics

Comments: 2

Using Blogs and Forums for Free Traffic

7 December, 2007 (15:15) | Blogging, Increasing Traffic | By: clive

Using Blogs and Forums for Free Traffic

by Pj Germain

For every subject that you can possibly imagine and probably a few that you would most likely never want to imagine, there are people gathered on the Internet on blog and forum sites who are discussing it... at great length.

You can bet that no matter what the topic of your website or what product or service that you are selling that somewhere (and probably a lot of somewheres) people are discussing it right now as we speak on blogs and forums on the Internet.

Whatever your product or service is, there is a specific group of people who are the most likely to buy it. These are the ones who are gathered on blogs and forums discussing a topic for which your product or service is an answer to their problem. I use the word "problem" rather loosely here. "Problem" covers anything that a person wants but doesn't have... whether that thing is a new pair of jeans, a cure for cancer or anything in between. Problems are simply things that people want but don't have...and your product is obviously one of those things...at least for some of them. Now, your mission is to find these people.

Go to your favorite search engine and in the search box type in your key words followed by the word: forums. Hit search. You will be amazed at the number of forums on which your potential customers are discussing the topic that you are most interested in and the one where your product can actually be of service.

Repeat the search using the word: blogs behind your key words. You will likely get just as many hits using that term.

Now out of these two searches that you have done, choose the top 4 or 5 sites of each search that come up in the results. Visit these sites and determine if they are in fact discussing the topic that your product relates to. Choose three or four of the most active forums or blogs. Active, meaning those who have had the most posts made to them in the last 24 hour period or who have the largest number of members listed. Join the sites.

Remember that posting to blogs and forums is a time consuming task. It is an important task and it is a task that will help to drive traffic to your website but, I assure you, it IS time consuming. For each and every blog and forum site that you join, you will need to post 3 to 5 times each week and each post will consist of at least 300 words, probably more.

This is important! Do NOT start out posting blatant advertisements for your product or for your website. Think of each blog and forum as a neighborhood that you have just moved into. The people on each site will most likely know one another well and you will be the new kid on the block, so act like it.

Posting advertisements for your product or for your website is just rude. They will likely be removed by the blog or forum administrator as will you be removed from the membership list. Advertisements are generally banned from all blog and forum sites.

What you can and should do is include your website address in your signature tag. That is not considered an advertisement. It is simply a part of your identity and is viewed as such by the administrators as well as the members of blogs and forums.

You are going to have to go slow here. Introduce yourself to the group. Take your time to get to know each of the members who are the most active and who exert the most influence within the group.

Remember that your posts need to be thoughtful, considerate and helpful to other members and must never EVER appear to be advertisements for your website or for your products. You can suggest your products as solutions for problems within your posts but they must not look like advertisements. They must appear to be of the friend-helping-a-friend variety.

You may be tempted to use articles that you have written as blog or forum posts and sort of get more bang for your buck so to speak...don't. Articles and blog or forum posts are two different animals...and they are not interchangeable. The other reason for never using an article as a blog or forum posts is that search engine spiders may well identify one or the other as duplicate content. Duplicate content is NOT a good thing. Just don't do it.

Never include links to your website within the body of your posts to blogs and forums. This can be construed as advertising and it can get you tossed out on your ear. You must be satisfied with the link to your website that will appear just below you name in your signature tag at the end of each post.

You can safely rely on the human trait of curiosity to insure that the members of the blogs and forums will click on the link to your website in your signature tag. Most people come with a healthy and built-in supply of curiosity. They will not be able to resist clicking on the link below you name at least once.

If they find something that will provide them with an answer to a problem while they are visiting your website out of curiosity, they will return time and again.

We haven't discussed your website content and we don't have time to now but let me tell you that content really is king when you are talking about website traffic. You must not use articles that you have submitted to article banks and you must not use your blog or forum posts as content for your website. Be sure, however, that your website is loaded with a lot of good and relevant content.

Posting to blogs and forums who's topics relate to the topic of your website or to your product or service is an excellent way to create website traffic and do it for free.

Pj Germain
Affiliate-Success.Org - The Last Membership You'll ever need!

Article Source: High Quality RSS Feeds and Articles on 350+ Topics

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Driving traffic to your website. How to get more traffic and increase profits.

28 November, 2007 (12:24) | Advertising, Google | By: clive

Take the Wheel – Drive Customers to your Website
by: Lori Quaranta

So you own a small business and you have made the decision to build a simple website to gain internet exposure. Or maybe you already have a website that no one visits? You can be the proud owner of the slickest website you have ever seen, but if you aren?t getting any traffic because it?s not properly optimized you have wasted a good chunk of change and a lot of your valuable time. Weather you are building a site from scratch or tweaking one that already exists, consider these web hosting and marketing tips to help drive traffic to your website:

For Web Hosting:

1) Start with keywords – Think about terms potential customers would use to find you in a search engine. What would you type in if you were looking for your business?

2) Use a keyword selector tool – Type your keywords into a keyword selector tool to see how many people have searched on the term in the last 30 days. Look for terms in the 2k-10k range that are relevant to your site.

3) Use domain names which match your keywords ? My client advertises products that are geared toward leadership skills development. In addition to leadingonedge.com he also has leadership-skills.info and a handful of others.

4) Use keywords throughout your web pages – Put your keywords in the title, description, keywords, graphics, and written text.

5) Use a keyword density analyzer – Check your website against a keyword density analyzer to see how frequently a specific keyword is used. Shoot for 3-15% density.

6) Slick and sexy doesn’t get you traffic – Don’t waste your money on slick graphics or things that fly across your screen. Most visitors find them annoying and search engines don’t care for them.

7) Use Google AdSense on your website – Whenever someone clicks on a Google ad in your website, you get revenue. And the ads are relevant to your content. My websites now pay for themselves with ad revenue alone.

8 ) Advertise Amazon books and products on your website – Set up an Amazon Associates account and put relevant books and products on your website. When someone buys a product you get referral revenue.

9) Consider using a website starter package – If going it on your own, think about using a website starter package which can have you up and running quickly.

10) Decide where you want to spend your time – In any business, time is money! Small business web hosting is very doable, but it does take time. Decide if you want to do it yourself or have a professional help you.

For Marketing:

1) Get an automated eCommerce system – These can be really good, very comprehensive and very inexpensive. The good ones can do everything from customer base management to product management to shopping cart to newsletter broadcasts.

2) Get a cheap and reliable merchant account provider – You can get merchant account providers that do both the merchant account and internet gateway for you.

3) Put a link back to your website in your email autosignature – This doesn’t need to be obnoxious, just a simple link that email recipients can click on to reference your website.

4) Do selective link trading – Link trade, but make sure the content on the other websites is similar to your own. Don’t touch “link farms” with a ten-foot pole; search engines hate them.

5) Write articles and include your website address ? Every business owner has something to say that someone would love to read about! There are a number of article databases out there that are researched for website content. Find some article databases which house content similar to yours and write a few articles. You’d be amazed at where your articles show up!

6) Write newsletters – Allow for customers and visitors to subscribe to a newsletter to get regular visibility to you and your company. This is also a great way to compile a customer email data base for your business.

7) Consider using a search engine submission services – These services submit your site to multiple search engines & directories. This can be helpful particularly if your website is new.

8 ) Set up an affiliates program – Allow for others to promote your products on a commission basis. Again a good eCommerce system should already have this built in.

9) Download the Google Toolbar ? I am a Google toolbar fanatic! The Google Toolbar has a nifty feature which shows you the page rank (0-10 scale) of every site you visit; the higher your page ranking the higher your placement in search engines.

10) Set up multiple websites – Got three services you perform? Set up three different websites with domain names that match your keywords. Super cheap to do and can be very effective.

Lori Quaranta
consetta.com
consettapr

Comments: 1

Eleven hot tips for making money with google. Tip 10

22 November, 2007 (16:25) | Advertising, Google | By: clive

Where should I place Google ads on my pages?

Certain locations on the page are ?hotter? than others. In the accompanying image (below), we notice that the colors fade from dark orange (strongest performance) to light yellow (weakest performance). Also, ads placed above the fold tend to perform better than ads placed near rich content and navigational bars because users are focused on those areas of a page.
Best postion of ads
Always put your users first when deciding on ad placement. Consider how they will navigate the page, and what will be most useful and visible to them. Sometimes this will call for the ad to be placed other than where expected.

Tip number eleven to follow. If you want to advertise your website for free then have a look at goFreeClick free text ads.

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Eleven hot tips for making money with google. Tip 11

22 November, 2007 (16:13) | Advertising, Google | By: clive

Making AdSense fit your forum site

Ad placement and format are crucial when designing successful ads for a forum site.

  • Placement. Display your ad units where repeat users will notice them
  • Forum regulars usually skip the header and go straight to the thread, so ad units above or below the first post can be more effective than ads next to the logo
  • Put a leaderboard at the end of the last post which gives the user a ‘next step’ when the content ends. Avoid placing it after the footer
  • Formats. Adapt your design for multiple ad units and limited space
  • Multiple ad units allow you to use a variety of formats to fill ad space on your site. Skyscrapers above the fold on the left side of your forum produces better results than elsewhere. However, when using multiple ad units throughout the page, the leaderboard is still the best. See the image below:

    Location of ads on forum site

  • Place horizontal link units just below the header as these offer a wider range of relevant topics to browse

Always be sure to blend the ads so they don’t appear overly intrusive – but then be careful not to blend them so well that they mislead your users!

Consider using image ads to increase the pool of ads to display on your site. Forums tend to have lower clickthrough so use CPM (cost per 1000 impressions) ads that can improve revenue without the need for clicks.

This is the final of the eleven hot tips on how to make money with google adsense. If you want to advertise your website for free then have a look at goFreeClick free text ads.

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What is Google adsense?

15 November, 2007 (10:32) | Advertising, Google | By: clive

Google adsense allows website owners to place ads on their websites for which they receive payment from Google when the ad is clicked.

Ads can be in text, image or even video format. When you sign up with Google adsense, you choose the format and then paste the generated javascript on your webpage. You need to choose the position carefully so that the ad is highly visible. When the page is viewed, Google determines from its index of webpages, which ad to display. If your webpage has not been indexed, then Googles? bot will scan the page to determine which is the appropriate ad.

Google adwords is an ad server. It contains ads that participating advertisers have added to the server. Google adsense calls on the adwords server to ?serve? or display the appropriate ad. Advertisers, who use Google adwords to create their adverts for display, bid on keywords and phrases. The more popular the word or phrase, the more expensive it is. They are then charged each time the ad is clicked. Website owners using adsense get a percentage of this revenue. The ads can either be displayed in Googles? search engine results page or within the content of a webpage. Google adsense is an ideal means for website owners to generate an income. However from an advertising point of view, Google adwords although an effective means of advertising, can be very expensive. The alternative is goFreeClick free text ads. Working on a similar principle as Googles? adsense, goFreeClickallows advertisers to create up to 10 adverts which are then displayed on participating websites, all for free. The only catch is that advertisers place the javascript code on their webpage. This code will then display the appropriate ad when the page is viewed. GoFreeClickis not a means of generating an income for website owners but it is definitely an effective means of free advertising.

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