Search Engine Optimization made easy – SEO terminology 101 part 5
OTHER TYPES OF SPAMDEXING
Mirror websites
Mirror websites are websites with similar content but using different URL’s. Some search engines give a higher rank to results where the keyword searched for appears in the URL. So the more URL?s containing the keyword, the greater the chances of getting ?hits?.
URL redirection
Taking the user to another page without his or her intervention, e.g. Using META refresh tags, Java, Javascript or server side redirects.
Cloaking
Cloaking refers to any means used to serve up a different page to the search-engine spider than will be seen by human users. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. Cloaking is an attempt to mislead search engines regarding the content on a particular web site. It can also be used to trick search engine users into visiting a site based on the search engine description which turns out to have substantially different, or even pornographic content. However, cloaking can also be used to ethically increase accessibility of a site to users with disabilities, or to provide human users with content that search engines aren’t able to process or parse. It is also used to deliver content based on a user’s location; Google itself uses IP delivery, a form of cloaking, to deliver results.
gs and guest books where automatic programs can add spamming links to user edited pages.
- see part 1 for general SEO terminolgy
- see part 2 for Spamdexing: Content Spam
- see part 3 for Spamdexing: Link Spam
- see Part 4 for Spamdexing: World-Writable Pages
- see part 5 for Spamdexing: other types
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