Search Engine Optimization made easy – SEO terminology 101 part 2
SPAMDEXING
There are 3 forms of spamdexing.
In this article, I will cover CONTENT SPAM
Content spam includes the following:
Keyword stuffing
Keywords are repeated within the page so as to raise the keyword count, variety and density of the page. It increases the likelihood of the page being found by a web crawler. However, most modern search engines are able to recognise stuffing. Also, large webpages are truncated, so that massive dictionary lists cannot be indexed on a single webpage.
Hidden or invisible unrelated text
Keywords and phrases not related to the page are disguised by making them the same colour as the background, using a tiny font, or hiding them within the HTML code. However, hidden text is not necessary spamdexing as it is also used to enhance accessibility. Search engines can ban website for having hidden text on some webpages.
Meta tag stuffing
This practice involves repeating keywords in the META tags and using meta keywords that are unrelated to the site’s content.
Gateway or doorway pages
These pages are stuffed with keywords and phrases and contain very little real content. These pages serve no purpose other than to rank highly in the search engine results. A doorway page will generally have “click here to enter” on the page.
Scraper sites
These sites are also known as Made for AdSense sites and are created by ?scraping? search-engine results pages to create ‘content’ for a website. The content on these sites is unique and is merely an amalgamation of content taken from other sources, often without permission. These websites are generally full of advertising or redirect the user to other sites.
- see part 1 for general SEO terminolgy
- see part 2 for Spamdexing: Content Spam
- see part 3 for Spamdexing: Link Spam
- see Part 4 for Spamdexing: World-Writable Pages
- see part 5 for Spamdexing: other types
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Time: January 24, 2008, 9:20 am
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Time: January 24, 2008, 9:38 am
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Time: January 24, 2008, 10:10 am
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Pingback from Search Engine Optimization made easy – SEO terminology 101 part 1 | Independent Digital
Time: January 23, 2008, 9:57 am
[...] Spamdexing and other terms will be covered in greater detail in part 2 [...]