Make more money with Google Adsense link units. Part 2. Link unit placement
Link Unit Placement
There are basically four options when placing your Adsense link units on your page.
- Horizontal Link Units as Menu/Navigation Links
- Horizontal Link Units as Footer links
- Vertical Link Units as Category Links
- Vertical Link Unit within Content
Arguably the best way to use link units as they have the appearance of menu links which will attract clicks from visitors looking for more information from your site.
Try and keep them near the top of your page where a horizontal menu bar would normally be positioned.
Footer link units don?t really draw attention and will only be noticed by those viewers who actually reach the bottom of your page. Having said that, perhaps because of their unobtrusiveness, they can be effective.
As with all ad placements, the vertical link unit?s performance depends on your site design and layout. Some users believe that the horizontal link unit blends in better and therefore has better performance.
Remember that link units need 2 clicks before they earn revenue for you (one to go to the ad page and the second, which earns the money, only if and when the visitor clicks on an ad on the page) whereas normal ads only require one click. Link units within the content may also add to the clutter of your webpage. So think carefully when using up prime ad space for link units.
