Eleven hot tips for making money with google. Tip 11
Making AdSense fit your forum site
Ad placement and format are crucial when designing successful ads for a forum site.
- Placement. Display your ad units where repeat users will notice them
- Forum regulars usually skip the header and go straight to the thread, so ad units above or below the first post can be more effective than ads next to the logo
- Put a leaderboard at the end of the last post which gives the user a ‘next step’ when the content ends. Avoid placing it after the footer
- Formats. Adapt your design for multiple ad units and limited space
- Multiple ad units allow you to use a variety of formats to fill ad space on your site. Skyscrapers above the fold on the left side of your forum produces better results than elsewhere. However, when using multiple ad units throughout the page, the leaderboard is still the best. See the image below:
- Place horizontal link units just below the header as these offer a wider range of relevant topics to browse
Always be sure to blend the ads so they don’t appear overly intrusive – but then be careful not to blend them so well that they mislead your users!
Consider using image ads to increase the pool of ads to display on your site. Forums tend to have lower clickthrough so use CPM (cost per 1000 impressions) ads that can improve revenue without the need for clicks.
This is the final of the eleven hot tips on how to make money with google adsense. If you want to advertise your website for free then have a look at goFreeClick free text ads.
